Driving ad placements and accountability with data

Instead of relying on traditional sources of program viewership data for media planning, Admira utilizes aggregated, anonymous cable and satellite set-top box measurement data overlaid with 3rd party demographic data to determine the best ad to play and the best available opportunity to insert it.

The metering of actual impressions creates a closed-loop, ROI-based media model and replaces back-end reconciliation wait-time with comprehensive reporting. Admira provides affidavits of performance, as well as spending, impression and tune-away reports from the national portion of the commercial pod; enabling a level of accountability and data granularity traditionally never available before.