Optimizing media
for effectiveness

Admira executes data-driven media buys, giving agencies and advertisers a more effective and accountable platform for reaching their audiences across all available networks and programs. It optimizes the advertiser’s buy to reach the highest composition of the target audience at the most efficient prices using near real-time data, which in many cases identifies inventory that can be more valuable than inventory included in a traditional media buy based on broad demographics.

The use of aggregated, anonymous set-top box data enables Admira to find more engaged audiences as well as to further identify significant mid-/long-tail audiences in niche programs previously not measured. Admira further accounts for the changing habits of viewers by using current and historical data to continually find and re-evaluate the best available opportunities for an advertiser to reach their target audiences.