Enabling advertisers to simply and effectively buy TV audiences

Admira is an end-to-end solution for buying television media. Admira uses aggregated, anonymous set-top viewership data to optimize ad placements based on audience segmentation and target criteria.

• Planning & Management - Agencies and advertisers specify their audience criteria, placement preferences and budget. Admira analyzes aggregated, anonymous viewership data to provide a cross program preview of the most likely ad placements. Advertisers are able to fine-tune their placement criteria to achieve the most efficient audience composition and best meet their campaign goals.
• Optimization & Insertion - Using data collected from millions of set-tops, Admira measures and forecasts the actual audience to be represented on each ad placement opportunity. When Admira determines that a high concentration of targeted viewers are likely to be watching during a certain opportunity, Admira decides to insert the ad which is then broadcast to all viewers.
• Accountability - Through comprehensive reporting, advertisers can understand how well ad buys are meeting their campaign objectives. Any necessary changes to the campaign may be made on-the-fly; giving advertisers flexibility and control over their advertising.